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Split image with a tear effect down the middle. Left hand side is bl;ack and white photo of a pig behind bars and right handside pigs in blankets in colour

Can you trust your food labels?

This season, countless shoppers will unknowingly support cruelty hidden behind misleading food labels . We’re stepping up our efforts—creating powerful videos to highlight public outrage and lobbying decision-makers to demand honest labelling laws.

Honest Labels, Compassionate Choices

Product labels can deceive consumers, with images of green fields or misleading claims hiding the harsh realities of factory farming. They are lining our supermarket shelves. By demanding clear and honest labelling, like we see on egg boxes, we can hold producers, manufacturers and retailers accountable and empower shoppers to make compassionate choices.

Split image showing a cow in a factory farm on the left and on the right a Christmas pudding with cream

A better future for all farmed animals

While we celebrate joy and kindness during the festive season, millions of farmed animals endure unimaginable suffering. On factory farms they are kept in crowded barns or crammed into cages. Together, we can change this. With your support, we can demand mandatory honest food labelling, to expose the truth, and help animals escape cruelty. Every penny you give helps us fight for a kinder, fairer food system.

Turkeys crammed into a barn on the lefthand side of split image and on the right a Christmas turkey dinner with all the trimmings

Kind and Conscientious shopping

When more shoppers choose items produced with higher welfare standards, it will drive commercial demand and fuel change. This could strongly encourage food manufacturers to give better lives to millions of farmed animals. When you make a donation today, you'll be helping us call for legal changes requiring honest labels, showing how animals were treated, and help bring an end factory farming.

Split image which has factory farmed salmon on the left and on the right handside smoked salmon on toast
 

Where your money goes

For every £1 donated, 75p goes back into our work. The remainder is invested in fundraising to grow our campaigns and the global movement against the world’s biggest cause of animal cruelty.

A pie chart displaying how donations are used

Our Donor Charter

  • We are approachable
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  • We spend income wisely
Registered with Fundraising Regulator
Two calves outside on a sunny day amongst green grass and flowers

Victory

GB bans live exports

In May 2024, Great Britain banned live exports for slaughter and fattening.

Four piglets looking at the camera

Our successes

Happier sows

after we helped win a ban on sow stalls in the UK in 1999 and a partial ban in the EU in 2013.

Other ways to donate

By post:
Send a cheque payable to "CIWFI' to:
Compassion in World Farming (WA001),
River Court, Mill Lane, Godalming,
Surrey, GU7 1EZ

By phone:
UK – call us free on 0800 999 0101
From outside the UK, call +44(0)1483 521 953
Lines open 9am to 5pm, Monday to Friday.
As some of our team are working remotely, we would be most grateful if you are able to contact us using our email form. If you prefer to leave a message, we will be pleased to return your call at the earliest opportunity. We apologise in advance for any delay and thank you very much for your patience.

Leave a gift in your Will:
Leaving a gift to Compassion in World Farming can be one of the most powerful ways to change the future for farmed animals, ensuring that your values, passion and commitment to ending factory farming will continue.

Your donation is 100% secure

Thanks to the SSL encryption of your bank data, you are assured of the reliability of your transactions. The space is secure as soon as the site URL starts with https.

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Your privacy is respected

We respect your privacy and would like to assure you that we will never sell personal details, or swap them with other organisations. For more information on how we use and look after personal data, please read our privacy policy.

Fundraise with:

Just Giving

Image credits: iStock, CIWF and Monika Grabkowska

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