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Pigs indoors on slatted floor

Change labels, expose the truth and end cruelty.

The truth behind common labels

Food labels often paint a picture of whole farms or happy animals, but the reality can be very different. Behind the countryside imagery and reassuring words, millions of animals endure lives of suffering in intensive systems. With your support, we can continue campaigning for greater transparency as to how food is produced - empowering people everywhere to shop with compassion and accerlate our mission to end factoring farming.

Honest labelling is not just about consumer choice; it's about exposing the truth and creating a fairer food system for animals and people alike.

White rosettes saying 'Factory farm fresh' against a black background.

A chicken behind "farm-fresh" claims

Millions of chickens are reared for meat in overcrowded sheds, bred to grow unnaturally fast, which causes pain and suffering. They live without natural light and with little enrichment, yet packaging can often suggest idyllic living conditions. Clearer labels would reveal how chickens are truly raised, helping shoppers distinguish higher‑welfare options.

Your gift could fund: rapid‑response media to challenge misleading industry claims and promote transparent welfare standards.

Broilers crammed inside with an Idyllic Farm whole roast chicken package overlaid.

The truth about "traditional" pork

Young pigs are routinely kept in crowded pens – tails docked and teeth clipped, unable to behave naturally. Despite this, food packaging often features countryside scenes that conceal the reality of their lives. Honest labelling would expose this gap between imagery and truth, making it easier to support better welfare choices.

Your gift could fund: policy proposals and minister briefings to pressure on decisionmakers and drive meaningful legislative change.

A sow in a crate and her a piglets nearby with a packed of Udyllic Farm sausages overlaid.

Dairy cows with no "country" life

Many dairy cows spend their lives in zero‑grazing systems, never accessing pasture. Their calves are taken away almost immediately after birth, often reared in isolation. This cruelty is hidden behind cheerful green countryside branding. Honest labelling would allow consumers to choose higher‑welfare dairy products – like milk, cheese, and yoghurt – that reflect genuine care for animals.

Your gift could fund: consumer education and collaboration with food businesses to improve labelling schemes and food supply chains.

Cows inside a shed with a bottle of Idyllic Farm milk overlaid.
Four hens in a field.

Our successes

Better lives for hens

We helped win a ban on barren battery cages across the UK and EU.

Two calves in a field.

Our successes

Less suffering for calves

We helped win a ban on cruel veal crates in the UK and EU.

A sow in a field of lush green grass.

Our successes

Much happier sows

We helped win a ban on sow stalls in the UK and pushed Europe to follow.

About us

For over 55 years, Compassion in World Farming has remained dedicated to reforming the world's broken food system, ending factory farming and introducing a more humane, fair, and sustainable one.

Cows

We need you

Our promise to you is to use your gift in the most effective manner possible to end factory farming:

  • Save Animals. Factory farming is the biggest cause of animal cruelty on the planet.
  • Save Our Planet. Factory farming intensifies climate change.
  • Save Wildlife. Factory farming threatens the survival of many animals and plants.
  • Save Our Future. Factory farming wastes resources, giving little food energy in return.
  • Save Our Health. Factory farming breeds disease and causes antibiotic resistance.

The vision, involvement, and investment of Compassion's monthly supporters will help the world move past cruelty and destruction, sparking a new era in agriculture and farmed animal welfare.

Together, we can pioneer abundant, sustainable food that is free from animal suffering, now and for generations to come.

 

Where your money goes

For every £1 donated, 67p goes back into our work. The remainder is invested in fundraising to grow our campaigns and the global movement against the world’s biggest cause of animal cruelty.

A pie chart displaying how donations are used

Our Donor Charter

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Other ways to donate

By post:
Send a cheque payable to "CIWFI' to:
Compassion in World Farming (WA001),
River Court, Mill Lane, Godalming,
Surrey, GU7 1EZ

By phone:
UK – call us free on 0800 999 0101
From outside the UK, call +44(0)1483 521 953
Lines open 9am to 5pm, Monday to Friday.
As some of our team are working remotely, we would be most grateful if you are able to contact us using our email form. If you prefer to leave a message, we will be pleased to return your call at the earliest opportunity. We apologise in advance for any delay and thank you very much for your patience.

Leave a gift in your Will:
Leaving a gift to Compassion in World Farming can be one of the most powerful ways to change the future for farmed animals, ensuring that your values, passion and commitment to ending factory farming will continue.

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