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LET’S PUT AN END TO TALL TALES AND ANIMAL CRUELTY

Marketing vs Truth

The food industry is feeding UK consumers tall tales on meat and dairy product labels. Labels that that give the impression most farm animals live idyllic lives.

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Until all food companies are forced to tell the truth about how animals are raised, confusing labels will continue to make their way on to supermarket shelves. We are so grateful for any donation you can make today to fight all factory farm cruelty and demand honest labelling.

There’s one clear reason why these tales are so common. Because the ugly, horrifying truth won’t sell factory farmed goods. Cows confined indoors, all year round. Pigs reared in crowded pens. Chickens bred to grow so fast that their legs cannot support them. These are the sad stories that the food industry does not want to tell.

Can you make a donation today to help take on the misleading labels and get farm animals out of factories?

Mutilations and tall ‘tails’

Potentially misleading food labels can take many forms. Sometimes even innocent-looking illustrations may cover up cruelty. Have you noticed, for example, how pigs are depicted on many pork products in the UK?

Over two thirds of piglets in the UK still have their tails sliced off, without anaesthetic, shortly after they are born. This cruelty is inflicted to prevent pigs from biting each other's tails: An unnatural behaviour that often happens when these intelligent creatures are trapped, bored and frustrated, in factory farm pens.

This appalling mutilation of piglets takes place despite the fact that routine tail docking has been banned in the UK – and EU – since 2003. So, why do so many pork packets show pigs with lovely, long curly tails?

With your help, we must put a stop to the food industry’s tall ‘tails’, and persuade the government to take action. Your gift today will expose the truth about factory farming, fight animal cruelty, and help to:

  • Empower consumers to make informed choices and give animals a life worth living.
  • Campaign, on the streets and online, to persuade the public to demand honest labelling.
  • Support our direct work with food companies to end their use of factory farmed products, so they can be proud to display the truth on their labels.
  • Protect higher welfare farmers, who currently have to compete with unclear labels on intensively farmed products – including imports.
  • Lobby the government to introduce the ‘gold standard labelling’ they have claimed they want, and that farm animals deserve.*

Change is needed; change is possible

There is no doubt that mandatory labelling of all animal products by method of production is a big ambition. The food industry is vast, complex, and full of places for cruelty to hide. But honest labels aren’t a pipe dream.

Thanks in no small part to Compassion supporters, all whole eggs must be labelled with the way the animals are kept. And, since this clear labelling scheme was introduced, free range sales have rocketed – transforming the lives of millions of hens.

What is more, two big food companies have recently proved that honest meat labelling is possible.

  1. CIWF France recently joined forces with the major retailer, Casino, and two French NGOs, to launch the first ever animal welfare labelling scheme in France. Products are labelled on a scale – with free range being ‘A’, and intensive production being ‘D’. The first wave of these new labels, on Casino’s fresh chicken, hit the shelves in December 2018. And the plan is to roll out the scheme across other products and retailers. Already, more companies are joining in and, by the end of the year, shoppers will be able to find welfare-labelled chicken in all French supermarkets.
  2. In June 2019, Lidl UK launched new labels showing method of production on their fresh chicken products. This labelling trial is a first in Britain, and a big step forward for honest labelling.

These success stories show there is no excuse for the UK government to drag its heels. Consumers can be given clear labels.

Your gift today will keep up the fight against factory farming and end the tall tales being told on our supermarket shelves.

* We have developed a draft proposal for labelling meat and dairy products, which would show how the animal was raised. You can see an extract below, and find out more here.

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